Notoriously hard-to-reach audience warms to DR’s major youth drama

The objective: to reach an audience who/that usually slips through the net of public service content. The weapon: a somewhat brutal action series – easily accessible, straightforward and subtly emotional. DR’s sports drama series aimed at young adults, Hooligan, got off to a promising start in Denmark and is now set to conquer the entire Nordic region. In Norway, NRK also believe in the combination of sport and drama.

Tittelbilde fra serien Hooligan fra DR