New large-scale project on Vikings shows the potential for audio collaboration

Spring 2021 saw Nordvision hold the first ever audio pitch in the partnership’s history. Caroline Pouron, Head of Digital Content for Sveriges Radio, brought along a clear-cut idea which has since received Nordic fund support. Along with the broadcaster, she has now refined this idea of a joint public service venture: a drama documentary in podcast form, focusing on the Viking history shared across the Nordic region.

Bilde av Gustav Skarsgaard fra serien Vikings

Notoriously hard-to-reach audience warms to DR’s major youth drama

The objective: to reach an audience who/that usually slips through the net of public service content. The weapon: a somewhat brutal action series – easily accessible, straightforward and subtly emotional. DR’s sports drama series aimed at young adults, Hooligan, got off to a promising start in Denmark and is now set to conquer the entire Nordic region. In Norway, NRK also believe in the combination of sport and drama.

Tittelbilde fra serien Hooligan fra DR