Nordvision cooperate to strengthen Public Service Television in the Nordic region. The partners, DR (Denmark), NRK (Norway), SVT (Sweden), Yle (Finland) and RUV (Iceland), co-produce, exchange programs and know-how, yearly generating 4000 tv programmes. Nordvision was established in 1959. Sweden's Utbildningsradio (UR) is an associated member of the Nordvision partnership.
In addition to strengthening the sense of community in the region, Nordvision should also create added value for the participating companies. The companies cooperate in order to achieve more and better public service programming at lower cost.
Over the past six years Nordvision have undertaken to improve the efficiency of the collabora-tion through, for example, optimizing program exchanges, working to heighten the quality and relevance of co-productions, co-development of programme formats and using digital distribution.
Nordvision collaboration stands on four legs: co-production, programme exchanges, co-development of - and co-investments in formats and sharing knowledge and experience.
The companies co-produce programs in virtually all the public service genres: TV drama, children’s programs, educational programs, factual programs, cultural programs and investigative journalism.
The Nordvision partners exchange programs and news iterms that they believe will interest viewers in the respective countries. The number of program exchanges has risen sharply over the past decade, from about 500 programs per annum to over 2,700. Nordvision also coorperate on exchange of archive material.
Together, the six Nordvision partners – DR, NRK. SVT, RUV, UR and Yle – have 17 television channels at their disposal. Nordvision collaboration is based on the principle, “what we have, we share”. That is, the Nordic public service channels make a concerted effort to offer their public service partners most of the programs they own rights to, either via program exchanges or co-production.
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